{ "meta": { "version": "1.5.0", "generated_at": "2026-05-21", "source": "EM Skincare team official sheets + WooCommerce CSV (wc-products-martinclinic.csv) — catalog complet single + 19 kits. URLs normalizate non-www. v1.5.0: audit complet vs CSV, toate produsele EM single confirmate (26 unique IDs din CSV + Worldclass Lip Booster + Face Shield Glow + Bluza Anti UV Kit + Tinted SPF Light/Medium split din variations).", "products_count": 30, "needs_team_confirmation": [ "beauty-globes", "bluza-anti-uv-kit", "body-lotion-360", "deep-hydration", "em-vibe-fragrance", "face-shield-glow", "hair-booster", "hand-cream-soft-touch", "lip-booster", "neurocosmetic-drops", "pore-control-mask", "sebum-control", "skin-repair-sensitive", "worldclass-agedown", "worldclass-lip-booster" ], "notes": [ "Pore Control Mask: fișa sursă conține un copy-paste duplicat al POLISH. Câmpurile sunt placeholder rezonabil; date reale așteptate de la echipă.", "Eye Treatment: FAQ-ul sursă era contaminat cu paragrafe care nu se potrivesc cu o cremă de ochi — acele afirmații au fost curățate.", "Deep Hydration (woo_id 20846): produs SEPARAT față de Hydration Booster — ser intens hidratant zilnic (vs Hydration Booster care e bio-revitalizant săptămânal cu seringă). Aliasul anterior din Hydration Booster a fost eliminat.", "Neurocosmetic Drops (20850): produs wellness-cosmetic, profil anti-stres/calmare pe baza numelui. Fișă oficială în așteptare.", "Skin Repair Sensitive Skin (22420): variantă specifică pentru piele foarte sensibilă, profil similar Skin Repair clasic.", "Worldclass Agedown (26866): versiune premium AGEDOWN, profil similar AGEDOWN clasic + ingrediente premium.", "Tinted SPF30 Light și Medium sunt variations ale aceluiași WooCommerce product (ID 33899).", "Câmpul price_eur păstrează numele cerut în schema, dar valorile sunt în RON (currency-ul WooCommerce al site-ului martinclinic.ro)." ], "global_rules": [ "Nu se dublează retinoizii: Pigment Control Cream + AGEDOWN + Hydration Booster + Worldclass Agedown nu se combină în aceeași rutină (toate conțin derivat de vitamina A).", "SPF AM obligatoriu cu orice retinoid, acid, sau ser pigment control.", "POLISH nu se combină în aceeași seară cu Pigment Control Cream, AGEDOWN (dacă piele sensibilă), Pore Control Mask, Purifying Cleanser, sau alt retinoid/acid.", "Purifying Cleanser (8% glycolic acid) nu se combină în aceeași seară cu POLISH, Pore Control Mask sau alt AHA/BHA dacă pielea este sensibilă.", "Pigment Control Serum + Pigment Control Cream în aceeași seară doar pentru piele matură, tolerantă, non-sensibilă.", "Tehnica sandwich (Ceramide/Glow Touch înainte și/sau după) este recomandată pentru retinoid (Pigment Control Cream) la piele sensibilă, matură sau predispusă la uscăciune.", "Pigment Control Cream nu se aplică pe pleoapa superioară; pe pleoapa inferioară doar cu prudență după Eye Treatment.", "Hydration Booster: NU arunca stopperul seringii. 1 seringă/săptămână protocol standard. Pentru piele sensibilă: variantă wash-off + moisturizer.", "Antioxidant Serum: protejare de lumină și aer obligatorie (închidere imediată a flaconului). Miros specific este normal pentru profilul antioxidant activ.", "Sarcină/alăptare: evită produsele cu retinoid (Pigment Control Cream, AGEDOWN, Hydration Booster, Worldclass Agedown) fără recomandare personalizată.", "AGEDOWN SPF50+: SPF de elecție pentru utilizatori de retinol, acizi, melasmă, post-procedură. Aplicare cu 15 min înainte de expunere, reaplicare la 2h.", "AI nu emite claim-uri medicale: nu spune 'tratează', 'vindecă', 'regenerează medical', 'lifting garantat', 'efect terapeutic'. Folosește formule cosmetice compliant ('contribuie la', 'susține', 'completează')." ], "clinical_studies_count": 2, "kits": [ { "id": "kit-number-1", "name": "Number 1 (AGEDOWN + Eye Treatment)", "woo_id": 22974, "url": "https://martinclinic.ro/?p=22974", "products_included": [ "agedown", "eye-treatment" ] }, { "id": "kit-eye-treatment", "name": "Kit Tratament Ochi (Eye Treatment + Total Eye Colorescience)", "woo_id": 21151, "url": "https://martinclinic.ro/?p=21151", "products_included": [ "eye-treatment" ] }, { "id": "kit-sebum-pore", "name": "Kit Sebum Control + Pore Control", "woo_id": 24475, "url": "https://martinclinic.ro/?p=24475", "products_included": [ "pore-control-mask" ] }, { "id": "kit-glow", "name": "Glow Kit (Glow Touch + Skin Repair)", "woo_id": 34133, "url": "https://martinclinic.ro/?p=34133", "products_included": [ "glow-touch", "skin-repair" ] }, { "id": "kit-antiaging", "name": "AntiAging Kit (Pigment Control Serum + ...)", "woo_id": 36755, "url": "https://martinclinic.ro/?p=36755", "products_included": [ "pigment-control-serum", "agedown" ] }, { "id": "kit-pigment", "name": "Pigment Control Kit", "woo_id": 41257, "url": "https://martinclinic.ro/?p=41257", "products_included": [ "pigment-control-serum", "pigment-control-cream" ] }, { "id": "kit-essential", "name": "Essential Kit", "woo_id": 41258, "url": "https://martinclinic.ro/?p=41258", "products_included": [ "glow-foam", "ceramide-cream", "agedown-spf50" ] }, { "id": "kit-triple-care", "name": "Triple Care Kit (Îngrijire Ochi)", "woo_id": 41259, "url": "https://martinclinic.ro/?p=41259", "products_included": [ "eye-treatment", "ceramide-cream" ] }, { "id": "kit-winter", "name": "Winter Essentials (Ceramide Cream + ...)", "woo_id": 36718, "url": "https://martinclinic.ro/?p=36718", "products_included": [ "ceramide-cream", "hydration-booster" ] }, { "id": "kit-summer", "name": "Summer Kit (SPF50+)", "woo_id": 46992, "url": "https://martinclinic.ro/?p=46992", "products_included": [ "agedown-spf50", "antioxidant-serum" ] }, { "id": "kit-glowing-christmas", "name": "Glowing Christmas Kit", "woo_id": 49560, "url": "https://martinclinic.ro/?p=49560", "products_included": [ "glow-foam", "glow-touch", "antioxidant-serum" ] }, { "id": "kit-glowing", "name": "Glowing Kit (Curățare)", "woo_id": 41252, "url": "https://martinclinic.ro/?p=41252", "products_included": [ "glow-foam", "purifying-cleanser" ] }, { "id": "kit-curatare-pigment", "name": "Pachet Curățare & Hiperpigmentare (Glow Foam + Pigment Control Cream)", "woo_id": 41208, "url": "https://martinclinic.ro/?p=41208", "products_included": [ "glow-foam", "pigment-control-cream" ] }, { "id": "kit-hand-face", "name": "Hand & Face Kit (Cremă mâini + Ceramide Cream)", "woo_id": 36758, "url": "https://martinclinic.ro/?p=36758", "products_included": [ "ceramide-cream" ] }, { "id": "kit-clean-and-protect", "name": "Kit Clean and Protect", "woo_id": 22334, "url": "https://martinclinic.ro/?p=22334", "products_included": [ "glow-foam", "agedown-spf50" ] }, { "id": "kit-eye-lip", "name": "Kit Eye Treatment + Lip Booster", "woo_id": 24472, "url": "https://martinclinic.ro/?p=24472", "products_included": [ "eye-treatment", "lip-booster" ] }, { "id": "kit-serum-collection", "name": "Serum Collection Kit", "woo_id": 26152, "url": "https://martinclinic.ro/?p=26152", "products_included": [ "antioxidant-serum", "pigment-control-serum", "deep-hydration" ] }, { "id": "kit-em-spf", "name": "Kit EM SPF", "woo_id": 34621, "url": "https://martinclinic.ro/?p=34621", "products_included": [ "agedown-spf50", "tinted-spf30-light", "tinted-spf30-medium" ] }, { "id": "kit-essential-old", "name": "Essential kit (vechi)", "woo_id": 21809, "url": "https://martinclinic.ro/?p=21809", "products_included": [ "glow-touch", "skin-repair", "eye-treatment" ] } ], "kits_count": 19 }, "products": [ { "id": "ceramide-cream", "slug": "em-skincare-ceramide-cream", "name": "EM Skincare Ceramide Cream", "category": "moisturizer", "subcategory": "barrier-cream", "woo_id": 36270, "woo_sku": null, "price_eur": 320.0, "url": "https://martinclinic.ro/produs/ceramide-cream-crema-pentru-fata-si-gat-em-skincare/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/ceramide-cream.webp", "short_pitch": "Cremă universală cu ceramide pentru hidratare, confort și suport pentru barieră.", "for_skin_types": [ "dry", "normal", "combination", "sensitive", "mature" ], "concerns_addressed": [ "dehydration", "barrier-damage", "post-procedure", "post-retinoid-irritation" ], "key_ingredients": [ { "name": "Ceramide", "benefit": "susține bariera cutanată, reduce pierderea transepidermică de apă" }, { "name": "Glicerină", "benefit": "humectant, hidratare durabilă" }, { "name": "Squalan / lipide biomimetice", "benefit": "confort, catifelare" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 5, "how": "După seruri, ultimul pas hidratant. Dimineața se aplică înainte de SPF." }, "contraindications": [], "pairings_yes": [ "antioxidant-serum", "pigment-control-serum", "pigment-control-cream", "agedown", "polish-face-neck", "hydration-booster", "eye-treatment", "purifying-cleanser", "glow-foam", "agedown-spf50" ], "pairings_no": [], "warnings": [ "spf-mandatory-am-if-routine-includes-actives" ], "trigger_phrases": [ "vreau o cremă", "ce folosesc după serum", "ce pun după retinol", "am pielea uscată", "am nevoie de hidratare", "ce cremă merge cu produsele EM", "vreau confort" ], "ai_tone": "elegant, premium, calm, profesional, reasigurant", "upsell": { "primary": [ "antioxidant-serum", "agedown-spf50" ], "routine_complete": [ "glow-foam", "eye-treatment", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=36270" }, { "id": "eye-treatment", "slug": "em-skincare-eye-treatment", "name": "EM Skincare Eye Treatment", "category": "eye-care", "subcategory": "eye-cream-peptide", "woo_id": 20844, "woo_sku": null, "price_eur": 390.0, "url": "https://martinclinic.ro/produs/eye-treatment-tratament-pentru-ochi-bogat-in-activi-puternic-efect-hidratant-stimuleaza-fermitatea-si-tonifiaza-15ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/eye-treatment.webp", "short_pitch": "Tratament premium periocular cu peptide multiple pentru hidratare și aspect neted.", "for_skin_types": [ "dry", "normal", "combination", "sensitive", "mature" ], "concerns_addressed": [ "dehydration", "fine-lines", "tired-look", "wrinkles", "dullness" ], "key_ingredients": [ { "name": "Sodium Hyaluronate", "benefit": "hidratare, aspect suplu" }, { "name": "Panthenol", "benefit": "calmare, confort" }, { "name": "Squalene", "benefit": "suport barieră" }, { "name": "Acetyl Hexapeptide-8", "benefit": "aspect neted al liniilor fine" }, { "name": "Palmitoyl Tripeptide-1 + Tetrapeptide-7", "benefit": "fermitate cosmetică, netezire" }, { "name": "Oligopeptide-24", "benefit": "revitalizare" }, { "name": "Tocopherol + Ascorbic Acid", "benefit": "antioxidant, luminozitate" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 2, "how": "Pe piele curată și uscată, cantitate mică, dinspre colțul intern spre exterior, fără frecare. Evită contactul direct cu ochiul." }, "contraindications": [ "eye-irritation-active" ], "pairings_yes": [ "antioxidant-serum", "agedown", "hydration-booster", "pigment-control-serum", "pigment-control-cream", "ceramide-cream", "glow-touch", "glow-foam", "polish-face-neck", "purifying-cleanser", "agedown-spf50", "tinted-spf30-light", "tinted-spf30-medium", "skin-repair" ], "pairings_no": [], "warnings": [ "avoid-direct-eye-contact" ], "trigger_phrases": [ "vreau cremă de ochi", "am linii fine", "zona ochilor pare obosită", "am contur uscat", "vreau rutină completă", "anti-aging contur ochi", "ce folosesc pentru ochi" ], "ai_tone": "elegant, premium, calm, profesional, reasigurant, rafinat", "upsell": { "primary": [ "ceramide-cream", "agedown" ], "routine_complete": [ "glow-foam", "antioxidant-serum", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "clinical_study": { "duration_days": 21, "subjects": "32 subiecți, femei 35-67 ani", "headline": "Eficacitate dovedită", "subheadline": "în doar 21 de zile", "metrics": [ { "value": "−15,5%", "label": "scăderea suprafeței ridurilor vizibile", "icon": "eye" }, { "value": "−14,9%", "label": "scăderea volumului ridurilor", "icon": "wave" }, { "value": "+18%", "label": "ton uniform al pielii", "icon": "drop" }, { "value": "+145%", "label": "hidratare a pielii", "icon": "hydration" }, { "value": "+99%", "label": "satisfacția subiecților", "icon": "smile" } ], "study_protocol": "Studiu clinic, 32 subiecți, femei 35-67 ani, 21 zile", "study_note": "Test in vivo sub control dermatologic", "banner_image": "/assets/img/banners/eye-treatment-clinical.jpg" }, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20844" }, { "id": "pigment-control-serum", "slug": "em-skincare-pigment-control-serum", "name": "EM Skincare Pigment Control Serum", "category": "serum", "subcategory": "pigment-control", "woo_id": 36287, "woo_sku": null, "price_eur": 390.0, "url": "https://martinclinic.ro/produs/pigment-control-serum-pentru-fata-si-gat-em-skincare/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/pigment-control-serum.webp", "short_pitch": "Ser premium pentru uniformizarea tonului și controlul hiperpigmentării cosmetice.", "for_skin_types": [ "normal", "combination", "mature", "non-sensitive" ], "concerns_addressed": [ "hyperpigmentation", "melasma-cosmetic", "post-inflammatory-pigmentation", "uneven-tone", "dullness" ], "key_ingredients": [ { "name": "4-Butylresorcinol", "benefit": "controlul melanogenezei" }, { "name": "Azelaic Acid", "benefit": "aspect uniform, claritate" }, { "name": "Undecylenoyl Phenylalanine", "benefit": "uniformizare ton" }, { "name": "Niacinamide", "benefit": "barieră, confort, ton uniform" }, { "name": "Ascorbyl Glucoside", "benefit": "luminozitate antioxidantă" }, { "name": "Diacetyl Boldine", "benefit": "aspect luminos" }, { "name": "Retinyl Palmitate", "benefit": "netezire cosmetică" } ], "usage": { "when": "PM", "frequency": "daily", "step_order": 3, "how": "Pe pielea curată și uscată, inclusiv pe gât. Masaj delicat până la absorbție, apoi cremă hidratantă." }, "contraindications": [ "pregnancy", "breastfeeding", "active-dermatitis", "severely-sensitive-skin" ], "pairings_yes": [ "eye-treatment", "ceramide-cream", "glow-touch", "pigment-control-cream", "agedown", "glow-foam", "antioxidant-serum", "hydration-booster" ], "pairings_no": [ "polish-face-neck-same-evening-if-sensitive", "purifying-cleanser-same-evening-if-sensitive" ], "warnings": [ "spf-mandatory-am", "alcohol-denat-present", "introduce-progressively-if-sensitive" ], "trigger_phrases": [ "am pete pigmentare", "melasmă", "ten neuniform", "hiperpigmentare", "pete după acnee", "vreau luminozitate", "vreau uniformizare" ], "ai_tone": "elegant, premium, științific, calm, profesional, reasigurant", "upsell": { "primary": [ "pigment-control-cream", "ceramide-cream", "agedown-spf50" ], "routine_complete": [ "glow-foam", "eye-treatment", "pigment-control-cream", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=36287" }, { "id": "pigment-control-cream", "slug": "em-skincare-pigment-control-cream", "name": "EM Skincare Pigment Control Cream", "category": "moisturizer", "subcategory": "pigment-control-retinol", "woo_id": 41207, "woo_sku": null, "price_eur": 390.0, "url": "https://martinclinic.ro/produs/pigment-control-cream-em-skincare-fata-gat-retinol-arbutin/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/pigment-control-cream.webp", "short_pitch": "Cremă de seară cu retinol + alpha-arbutin + hexylresorcinol pentru pete pigmentare.", "for_skin_types": [ "normal", "combination", "mature", "non-sensitive" ], "concerns_addressed": [ "hyperpigmentation", "melasma-cosmetic", "post-inflammatory-pigmentation", "wrinkles", "uneven-tone", "photoaging" ], "key_ingredients": [ { "name": "Alpha-Arbutin", "benefit": "uniformizare ton, controlul melanogenezei" }, { "name": "Hexylresorcinol", "benefit": "luminozitate, reducere aspect pete" }, { "name": "Kojic Dipalmitate", "benefit": "aspect clar, luminos" }, { "name": "Niacinamide", "benefit": "barieră, confort, ton uniform" }, { "name": "Retinol", "benefit": "reînnoire cosmetică, netezire, anti-aging" }, { "name": "Phytic Acid", "benefit": "antioxidant, claritate" }, { "name": "Ascorbyl Glucoside", "benefit": "luminozitate" }, { "name": "Shea Butter + Glycerin", "benefit": "confort, hidratare" } ], "usage": { "when": "PM", "frequency": "daily-if-tolerated-start-2x-per-week", "step_order": 4, "how": "1 pompiță pentru față și gât pe piele curată și uscată. Evită pleoapa superioară, prudență pe pleoapa inferioară. Poate folosi tehnica sandwich (Ceramide/Glow Touch înainte și/sau după)." }, "contraindications": [ "pregnancy", "breastfeeding", "active-rosacea", "active-dermatitis", "severely-sensitive-skin" ], "pairings_yes": [ "eye-treatment", "ceramide-cream", "glow-touch", "pigment-control-serum-only-if-mature-tolerant" ], "pairings_no": [ "agedown-same-routine", "hydration-booster-same-routine", "polish-face-neck-same-evening", "purifying-cleanser-same-evening-if-sensitive" ], "warnings": [ "sandwich-technique-if-sensitive", "spf-mandatory-am", "no-double-retinoid", "introduce-progressively" ], "trigger_phrases": [ "am pete", "am melasmă", "am hiperpigmentare", "am pete după acnee", "ten neuniform", "vreau să scap de pete", "am pete de la soare", "vreau rutină pigment control" ], "ai_tone": "elegant, premium, științific, calm, clar, reasigurant, fără promisiuni exagerate", "upsell": { "primary": [ "agedown-spf50", "ceramide-cream", "eye-treatment" ], "routine_complete": [ "glow-foam", "eye-treatment", "pigment-control-serum", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=41207" }, { "id": "polish-face-neck", "slug": "em-skincare-polish-face-neck-exfoliant", "name": "POLISH Face & Neck Exfoliant", "category": "exfoliant", "subcategory": "hybrid-mechanical-chemical", "woo_id": 20858, "woo_sku": null, "price_eur": 350.0, "url": "https://martinclinic.ro/produs/polish-face-neck-exfoliant-cremos-cu-pulbere-fina-de-bambus-natural-si-acid-lactic-50ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/polish-face-neck-exfoliant.webp", "short_pitch": "Exfoliant hybrid săptămânal cu bambus și acid lactic pentru aspect mai neted și luminos.", "for_skin_types": [ "normal", "combination", "mature", "resilient" ], "concerns_addressed": [ "uneven-texture", "dullness", "enlarged-pores", "congestion" ], "key_ingredients": [ { "name": "Bambusa Arundinacea Stem Powder", "benefit": "exfoliere mecanică controlată" }, { "name": "Lactic Acid", "benefit": "exfoliere chimică blândă, AHA, luminozitate" }, { "name": "Niacinamide", "benefit": "barieră, confort" }, { "name": "Glycerin + Shea Butter", "benefit": "hidratare, confort cosmetic" } ], "usage": { "when": "PM", "frequency": "2x/week", "step_order": 1, "how": "Pe ten curat și umed, masaj delicat ~1 minut, lasă încă ~1 minut pentru acidul lactic, apoi clătește bine. Continuă cu hidratare." }, "contraindications": [ "active-rosacea", "couperose-active", "compromised-barrier", "active-irritation" ], "pairings_yes": [ "eye-treatment", "ceramide-cream", "hydration-booster", "glow-touch" ], "pairings_no": [ "pigment-control-cream-same-evening", "agedown-same-evening-if-sensitive", "purifying-cleanser-same-evening", "pore-control-mask-same-evening", "any-retinoid-same-evening", "additional-acids-same-evening" ], "warnings": [ "sensitive-skin-shorter-time-minimal-pressure", "spf-mandatory-day-after", "no-aggressive-friction", "no-daily-use" ], "trigger_phrases": [ "vreau exfoliere", "ten tern", "am textură", "vreau glow", "vreau piele mai netedă", "am piele încărcată" ], "ai_tone": "elegant, premium, științific, calm, profesional, reasigurant", "upsell": { "primary": [ "ceramide-cream", "hydration-booster" ], "routine_complete": [ "glow-foam", "polish-face-neck", "hydration-booster", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20858" }, { "id": "pore-control-mask", "slug": "em-skincare-pore-control-mask", "name": "EM Skincare Pore Control Mask", "category": "mask", "subcategory": "pore-control-weekly", "woo_id": 20854, "woo_sku": null, "price_eur": 390.0, "url": "https://martinclinic.ro/produs/pore-control-masca-faciala-care-ofera-hidratare-intensa-echilibreaza-ph-ul-pielii-si-inlatura-celulele-moarte-50ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/pore-control-mask.webp", "short_pitch": "Mască săptămânală pentru pori — date echipă în așteptare.", "for_skin_types": [ "combination", "oily", "normal" ], "concerns_addressed": [ "enlarged-pores", "congestion", "dehydration" ], "key_ingredients": [ { "name": "PENDING-TEAM", "benefit": "fișă produs duplicată în transcript-ul sursă cu POLISH; ingrediente reale neclarificate" } ], "usage": { "when": "PM", "frequency": "1x/week", "step_order": 1, "how": "PENDING-TEAM-CONFIRMATION. Conform descrierii WooCommerce: mască facială care oferă hidratare intensă, echilibrează pH-ul pielii." }, "contraindications": [ "active-irritation" ], "pairings_yes": [ "ceramide-cream", "glow-touch", "eye-treatment" ], "pairings_no": [ "polish-face-neck-same-evening", "purifying-cleanser-same-evening", "any-retinoid-same-evening" ], "warnings": [ "needs-team-confirmation-on-frequency-and-application" ], "trigger_phrases": [ "am pori dilatați", "am pori vizibili", "ten gras", "ten congestionat", "vreau mască" ], "ai_tone": "elegant, premium, calm", "upsell": { "primary": [ "ceramide-cream", "glow-touch" ], "routine_complete": [ "purifying-cleanser", "pore-control-mask", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20854" }, { "id": "purifying-cleanser", "slug": "em-skincare-purifying-cleanser", "name": "EM Skincare Purifying Cleanser", "category": "cleanser", "subcategory": "active-cleanser-AHA", "woo_id": 20856, "woo_sku": null, "price_eur": 230.0, "url": "https://martinclinic.ro/produs/purifying-cleanser-gel-de-curatare-imbogatit-cu-acid-glicolic-inlatura-sebumul-si-impuritatile-50ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/purifying-cleanser.webp", "short_pitch": "Cleanser activ cu 8% acid glicolic, dublu rol: curățare sau mini-peeling wash-off.", "for_skin_types": [ "combination", "oily", "normal", "mature-tolerant" ], "concerns_addressed": [ "dullness", "uneven-texture", "enlarged-pores", "congestion" ], "key_ingredients": [ { "name": "Glycolic Acid 8%", "benefit": "AHA, exfoliere cosmetică, luminozitate" }, { "name": "Hamamelis Virginiana Extract", "benefit": "astringent, aspect rafinat pori" }, { "name": "Tocopheryl Acetate", "benefit": "antioxidant" }, { "name": "Rosa Moschata Seed Oil", "benefit": "confort antioxidant" } ], "usage": { "when": "PM", "frequency": "daily-or-as-tolerated", "step_order": 1, "how": "Pe pielea umedă. Variantă cleanser: masaj + clătire imediată. Variantă mini-peeling: masaj + lasă ~1 minut, apoi clătire." }, "contraindications": [ "active-rosacea", "couperose-active", "compromised-barrier", "post-procedure-fresh" ], "pairings_yes": [ "eye-treatment", "ceramide-cream", "glow-touch", "hydration-booster", "skin-repair" ], "pairings_no": [ "polish-face-neck-same-evening-if-sensitive", "pore-control-mask-same-evening-if-sensitive", "any-retinoid-same-evening-if-sensitive", "additional-AHA-BHA-same-evening" ], "warnings": [ "spf-mandatory-am", "introduce-progressively-if-sensitive", "alcohol-witch-hazel-present" ], "trigger_phrases": [ "vreau cleanser activ", "ten tern", "am pori încărcați", "vreau glow", "am textură", "vreau exfoliere blândă" ], "ai_tone": "elegant, premium, științific, profesional, calm, reasigurant", "upsell": { "primary": [ "ceramide-cream", "agedown-spf50" ], "routine_complete": [ "purifying-cleanser", "antioxidant-serum", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20856" }, { "id": "glow-touch", "slug": "em-skincare-glow-touch", "name": "EM Skincare Glow Touch", "category": "moisturizer", "subcategory": "universal-luminous-finish", "woo_id": 20830, "woo_sku": null, "price_eur": 320.0, "url": "https://martinclinic.ro/produs/glow-touch-crema-de-zi-hidratanta-pentru-fata-si-gat-bogata-in-curcumina-30-ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/glow-touch.webp", "short_pitch": "Cremă universală premium cu finish luminos elegant, compatibilă cu toate rutinele.", "for_skin_types": [ "all", "sensitive", "mature", "combination", "oily", "dry" ], "concerns_addressed": [ "dehydration", "dullness", "barrier-support-cosmetic" ], "key_ingredients": [ { "name": "Glycerin", "benefit": "humectant, hidratare" }, { "name": "Shea Butter", "benefit": "emolient, confort" }, { "name": "Lecithin + Phosphatidylcholine", "benefit": "lipide biomimetice, suport barieră" }, { "name": "Curcumin", "benefit": "antioxidant, luminozitate" }, { "name": "Coconut Alkanes + Coco-Caprylate", "benefit": "finish silky" }, { "name": "Tocopheryl Acetate", "benefit": "antioxidant" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 5, "how": "Pe pielea curată după seruri / active, inclusiv pe gât. Masaj delicat până la absorbție." }, "contraindications": [], "pairings_yes": [ "eye-treatment", "hydration-booster", "ceramide-cream", "pigment-control-serum", "pigment-control-cream", "polish-face-neck", "pore-control-mask", "purifying-cleanser", "agedown-spf50", "antioxidant-serum", "agedown" ], "pairings_no": [], "warnings": [ "spf-mandatory-am-if-routine-includes-actives" ], "trigger_phrases": [ "vreau hidratare", "vreau glow", "vreau finish elegant", "vreau cremă universală", "vreau ceva compatibil cu orice", "am rutină cu active" ], "ai_tone": "elegant, luxury, premium, științific, profesional, warm, reasigurant", "upsell": { "primary": [ "eye-treatment", "agedown-spf50" ], "routine_complete": [ "glow-foam", "antioxidant-serum", "eye-treatment", "glow-touch", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20830" }, { "id": "agedown", "slug": "em-skincare-agedown-face-treatment", "name": "EM Skincare AGEDOWN Face Treatment", "category": "treatment", "subcategory": "anti-aging-overnight", "woo_id": 20842, "woo_sku": null, "price_eur": 450.0, "url": "https://martinclinic.ro/produs/agedown-tratament-facial-bogat-in-peptide-reduce-si-previne-aparitia-ridurilor-30ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/agedown-face-treatment.webp", "short_pitch": "Tratament universal premium de seară anti-aging cu peptide, niacinamide, retinyl palmitate.", "for_skin_types": [ "all", "mature", "normal", "combination", "oily", "dry" ], "concerns_addressed": [ "wrinkles", "fine-lines", "dullness", "tired-look", "uneven-texture", "early-aging-signs" ], "key_ingredients": [ { "name": "Niacinamide 1%", "benefit": "barieră, confort, anti-aging cosmetic" }, { "name": "Ascorbyl Glucoside 0.5%", "benefit": "antioxidant, luminozitate" }, { "name": "Soluble Collagen", "benefit": "film-forming, aspect neted" }, { "name": "Pullulan", "benefit": "tensor cosmetic, netezire vizuală" }, { "name": "Hydrolyzed Wheat Protein", "benefit": "fermitate cosmetică" }, { "name": "Squalene + Panthenol + Lecithin", "benefit": "confort, suport barieră" }, { "name": "Retinyl Palmitate", "benefit": "derivat blând vitamina A, anti-aging cosmetic" }, { "name": "Tocopheryl Acetate", "benefit": "antioxidant" } ], "usage": { "when": "PM", "frequency": "daily-if-tolerated", "step_order": 4, "how": "Pe pielea curată și uscată, față și gât. Masaj delicat până la absorbție. Urmat de moisturizer dacă este nevoie." }, "contraindications": [ "pregnancy", "breastfeeding", "severely-sensitive-skin", "compromised-barrier" ], "pairings_yes": [ "antioxidant-serum", "ceramide-cream", "glow-touch", "hydration-booster-careful", "pigment-control-serum-if-tolerated", "eye-treatment", "glow-foam", "polish-face-neck-if-tolerated" ], "pairings_no": [ "pigment-control-cream-same-routine", "hydration-booster-same-routine-double-retinoid-risk", "additional-retinoids-same-routine" ], "warnings": [ "spf-mandatory-am", "contains-retinyl-palmitate", "introduce-progressively-if-sensitive" ], "trigger_phrases": [ "riduri", "anti-aging", "vreau glow", "vreau fermitate", "ten obosit", "ten tern", "vreau ceva elegant seara", "vreau tratament universal" ], "ai_tone": "luxury, elegant, premium, științific, profesional, warm, reasigurant", "upsell": { "primary": [ "eye-treatment", "antioxidant-serum", "ceramide-cream" ], "routine_complete": [ "glow-foam", "eye-treatment", "agedown", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20842" }, { "id": "hydration-booster", "slug": "em-skincare-hydration-booster", "name": "EM Skincare Hydration Booster", "category": "treatment", "subcategory": "bio-revitalizing-mask", "woo_id": 36283, "woo_sku": null, "price_eur": 490.0, "url": "https://martinclinic.ro/produs/hydration-booster-masca-pentru-fata-em-skincare/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/Hydration-booster.webp", "short_pitch": "Tratament intensiv bio-revitalizant cu acid hialuronic, aminoacizi, vitamine și antioxidanți.", "for_skin_types": [ "all", "dehydrated", "mature", "tired", "dry" ], "concerns_addressed": [ "dehydration", "dullness", "tired-look", "post-procedure-recovery-cosmetic" ], "key_ingredients": [ { "name": "Sodium Hyaluronate", "benefit": "humectant premium, hidratare intensă" }, { "name": "Complex extins de aminoacizi (23+)", "benefit": "suport NMF cosmetic, revitalizare" }, { "name": "Niacinamide", "benefit": "barieră, ton uniform" }, { "name": "Glutathione", "benefit": "antioxidant premium" }, { "name": "Sodium Ascorbate", "benefit": "vitamina C, luminozitate" }, { "name": "Tocopherol", "benefit": "vitamina E, antioxidant" }, { "name": "Retinyl Palmitate", "benefit": "derivat blând vitamina A" }, { "name": "ATP, NAD, FAD, Coenzyme A, Inositol", "benefit": "bio-revitalizare cosmetică" }, { "name": "Complex vitaminic B1-B12 + Biotin + Folic acid", "benefit": "suport metabolic cosmetic" } ], "usage": { "when": "PM", "frequency": "1x/week", "step_order": 3, "how": "Pe pielea umedă, față și gât. Variantă tolerantă: lasă peste noapte. Variantă piele sensibilă: timp scurt, clătește, urmează cu moisturizer. 1 seringă/săptămână, NU arunca stopperul." }, "contraindications": [ "pregnancy", "breastfeeding", "severely-sensitive-skin-without-wash-off-variant" ], "pairings_yes": [ "ceramide-cream", "glow-touch", "antioxidant-serum", "pigment-control-serum-if-tolerated", "polish-face-neck-same-evening-ok" ], "pairings_no": [ "agedown-same-routine-double-retinoid-risk", "pigment-control-cream-same-routine-double-retinoid-risk", "additional-retinoids-same-routine" ], "warnings": [ "spf-mandatory-am", "do-not-discard-syringe-stopper", "contains-retinyl-palmitate", "wash-off-variant-if-sensitive" ], "trigger_phrases": [ "am pielea deshidratată", "vreau glow", "ten obosit", "vreau recovery", "vreau hidratare intensă", "vreau skin booster" ], "ai_tone": "luxury, premium, științific, profesional, elegant, warm, reasigurant", "upsell": { "primary": [ "ceramide-cream", "glow-touch", "antioxidant-serum" ], "routine_complete": [ "glow-foam", "polish-face-neck", "hydration-booster", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "clinical_study": { "duration_days": 21, "subjects": "32 femei, 35-70 ani", "headline": "Eficacitate clinic dovedită", "subheadline": "în doar 21 de zile", "metrics": [ { "value": "+40%", "label": "hidratare a pielii", "icon": "drop" }, { "value": "100%", "label": "dintre participante au prezentat creșterea hidratării", "icon": "check" }, { "value": "98%", "label": "grad de satisfacție", "icon": "heart" } ], "study_protocol": "Studiu clinic, 32 femei, 35-70 ani, 21 zile", "banner_image": "/assets/img/banners/hydration-booster-clinical.jpg" }, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=36283" }, { "id": "deep-hydration", "slug": "em-skincare-deep-hydration", "name": "EM Skincare Deep Hydration", "category": "serum", "subcategory": "intense-hydrating-serum", "woo_id": 20846, "woo_sku": null, "price_eur": null, "url": "https://martinclinic.ro/?p=20846", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/deep-hydration-facial-serum.webp", "short_pitch": "Ser facial intens hidratant pentru ten deshidratat, complement zilnic al rutinei.", "for_skin_types": [ "all", "dehydrated", "dry", "normal", "combination", "mature" ], "concerns_addressed": [ "dehydration", "dullness", "tired-look", "barrier-support-cosmetic" ], "key_ingredients": [ { "name": "Hyaluronic Acid (presupus)", "benefit": "humectant premium, hidratare profundă" }, { "name": "Glycerin (presupus)", "benefit": "hidratare durabilă" }, { "name": "Panthenol (presupus)", "benefit": "calmare, confort" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 3, "how": "PENDING-TEAM-CONFIRMATION. Pe pielea curată și uscată, câteva picături, masaj până la absorbție. Urmat de moisturizer." }, "contraindications": [], "pairings_yes": [ "ceramide-cream", "glow-touch", "skin-repair", "eye-treatment", "antioxidant-serum", "glow-foam", "agedown-spf50" ], "pairings_no": [], "warnings": [ "needs-team-confirmation-on-full-ingredient-list" ], "trigger_phrases": [ "vreau ser hidratant", "am ten deshidratat", "vreau hidratare zilnică", "vreau hyaluronic" ], "ai_tone": "elegant, premium, calm, profesional", "upsell": { "primary": [ "ceramide-cream", "glow-touch" ], "routine_complete": [ "glow-foam", "deep-hydration", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20846" }, { "id": "neurocosmetic-drops", "slug": "em-skincare-neurocosmetic-drops", "name": "EM Skincare Neurocosmetic Drops", "category": "serum", "subcategory": "wellness-cosmetic-stress", "woo_id": 20850, "woo_sku": null, "price_eur": null, "url": "https://martinclinic.ro/?p=20850", "image": "https://martinclinic.ro/wp-content/uploads/2025/04/3D-Fiole.jpg", "short_pitch": "Picături neurocosmetice pentru față și gât — categorie wellness-cosmetic, profil anti-stres.", "for_skin_types": [ "all", "sensitive", "stressed", "tired", "mature" ], "concerns_addressed": [ "tired-look", "dullness", "stress-induced-discomfort", "barrier-support-cosmetic" ], "key_ingredients": [ { "name": "Neuropeptide complex (presupus)", "benefit": "echilibru cosmetic, confort piele expusă la stres" }, { "name": "Calmant botanic (presupus)", "benefit": "reducere aspect oboseală cutanată" }, { "name": "Antioxidant (presupus)", "benefit": "protecție cosmetică zilnică" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 3, "how": "PENDING-TEAM-CONFIRMATION. Câteva picături pe față și gât, masaj delicat până la absorbție." }, "contraindications": [], "pairings_yes": [ "ceramide-cream", "glow-touch", "skin-repair", "eye-treatment", "antioxidant-serum", "glow-foam", "agedown-spf50" ], "pairings_no": [], "warnings": [ "needs-team-confirmation-on-ingredient-profile-and-frequency" ], "trigger_phrases": [ "sunt stresată", "ten obosit", "vreau ceva calmant", "vreau wellness pentru piele", "ten reactiv la stres" ], "ai_tone": "elegant, premium, calm, warm, reasigurant", "upsell": { "primary": [ "ceramide-cream", "glow-touch", "eye-treatment" ], "routine_complete": [ "glow-foam", "neurocosmetic-drops", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20850" }, { "id": "skin-repair", "slug": "em-skincare-skin-repair", "name": "EM Skincare Skin Repair", "category": "moisturizer", "subcategory": "daily-balancing-redness", "woo_id": 20840, "woo_sku": null, "price_eur": 350.0, "url": "https://martinclinic.ro/produs/skin-repair-crema-faciala-zilnica-bogata-in-antioxidanti-si-ingrediente-active-calmante-si-protectoare-30ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/skin-repair.webp", "short_pitch": "Daily balancing moisturizer pentru piele predispusă la roșeață și sensibilitate cosmetică.", "for_skin_types": [ "sensitive", "reactive", "combination-sensitive", "mature-sensitive", "redness-prone" ], "concerns_addressed": [ "redness", "sensitivity", "discomfort", "uneven-tone", "imperfections-with-sensitivity" ], "key_ingredients": [ { "name": "Niacinamide 2%", "benefit": "barieră, confort, ton uniform" }, { "name": "Potassium Azeloyl Diglycinate 0.5%", "benefit": "derivat acid azelaic, echilibru pentru piele cu roșeață" }, { "name": "Panthenol 0.5%", "benefit": "calmare, confort" }, { "name": "Bisabolol 0.225%", "benefit": "calmant premium, confort piele reactivă" }, { "name": "Hydrolyzed Opuntia Ficus-Indica 1.29%", "benefit": "hidratare, antioxidant" }, { "name": "Hydrolyzed Eruca Sativa 2.58%", "benefit": "protecție cosmetică" }, { "name": "Ascorbyl Glucoside 0.31%", "benefit": "luminozitate antioxidantă" }, { "name": "Glycerin 2.5% + Caprylic/Capric Triglyceride 6%", "benefit": "hidratare, confort elegant" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 5, "how": "Pe pielea curată, față și gât, masaj delicat până la absorbție completă. Dimineața urmat obligatoriu de SPF." }, "contraindications": [ "severe-fragrance-intolerance" ], "pairings_yes": [ "ceramide-cream", "purifying-cleanser-only-if-tolerated", "eye-treatment", "glow-touch", "antioxidant-serum", "glow-foam" ], "pairings_no": [ "hydration-booster-not-prioritized", "excessive-active-layering" ], "warnings": [ "spf-mandatory-am", "contains-fragrance-components", "introduce-progressively-if-very-reactive" ], "trigger_phrases": [ "am roșeață", "mă înroșesc după duș", "mă înroșesc la căldură", "am ten reactiv", "mă ustură produsele", "am piele sensibilă", "ten predispus la roșeață", "vreau calm" ], "ai_tone": "premium, științific, elegant, calm, profesional, warm, reasigurant", "upsell": { "primary": [ "ceramide-cream", "agedown-spf50" ], "routine_complete": [ "glow-foam", "skin-repair", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20840" }, { "id": "skin-repair-sensitive", "slug": "em-skincare-skin-repair-sensitive", "name": "EM Skincare Skin Repair — Sensitive Skin", "category": "moisturizer", "subcategory": "ultra-sensitive-formula", "woo_id": 22420, "woo_sku": null, "price_eur": null, "url": "https://martinclinic.ro/?p=22420", "image": "https://martinclinic.ro/wp-content/uploads/2021/07/skin-repair-sensitive-skin.jpg", "short_pitch": "Variantă specifică Skin Repair pentru piele foarte sensibilă — formulă potențial fără parfum.", "for_skin_types": [ "very-sensitive", "reactive", "redness-prone", "fragrance-intolerant", "compromised-barrier" ], "concerns_addressed": [ "redness", "sensitivity", "extreme-reactivity", "discomfort", "barrier-damage" ], "key_ingredients": [ { "name": "Niacinamide (presupus 2%)", "benefit": "barieră, confort" }, { "name": "Panthenol (presupus)", "benefit": "calmare profundă" }, { "name": "Bisabolol (presupus)", "benefit": "calmant premium piele reactivă" }, { "name": "Formulă fragrance-free (presupus)", "benefit": "compatibilitate piele intolerantă la parfum" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 5, "how": "PENDING-TEAM-CONFIRMATION. Pe pielea curată, masaj delicat. Dimineața urmat obligatoriu de SPF." }, "contraindications": [], "pairings_yes": [ "ceramide-cream", "eye-treatment", "glow-foam", "agedown-spf50" ], "pairings_no": [ "excessive-active-layering", "polish-face-neck-careful", "purifying-cleanser-careful" ], "warnings": [ "spf-mandatory-am", "needs-team-confirmation-on-fragrance-status" ], "trigger_phrases": [ "am piele foarte sensibilă", "intolerantă la parfum", "mă irită orice", "ten extrem reactiv", "rozacee severă" ], "ai_tone": "premium, calm, warm, reasigurant, foarte delicat", "upsell": { "primary": [ "ceramide-cream", "agedown-spf50" ], "routine_complete": [ "glow-foam", "skin-repair-sensitive", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=22420" }, { "id": "worldclass-agedown", "slug": "em-skincare-worldclass-agedown", "name": "EM Skincare Worldclass AGEDOWN", "category": "treatment", "subcategory": "premium-anti-aging", "woo_id": 26866, "woo_sku": null, "price_eur": null, "url": "https://martinclinic.ro/?p=26866", "image": "https://martinclinic.ro/wp-content/uploads/2021/02/agedown.jpg", "short_pitch": "Versiune premium AGEDOWN — tratament facial top-of-the-line cu peptide premium.", "for_skin_types": [ "all", "mature", "normal", "combination", "dry" ], "concerns_addressed": [ "wrinkles", "fine-lines", "dullness", "tired-look", "early-aging-signs", "loss-of-firmness" ], "key_ingredients": [ { "name": "Peptide premium complex (presupus)", "benefit": "fermitate cosmetică, anti-aging premium" }, { "name": "Niacinamide (presupus)", "benefit": "barieră, confort" }, { "name": "Retinyl Palmitate (presupus)", "benefit": "derivat blând vitamina A" }, { "name": "Antioxidanți premium (presupus)", "benefit": "protecție anti-oxidativă" } ], "usage": { "when": "PM", "frequency": "daily-if-tolerated", "step_order": 4, "how": "PENDING-TEAM-CONFIRMATION. Pe pielea curată, față și gât. Masaj delicat până la absorbție." }, "contraindications": [ "pregnancy", "breastfeeding", "severely-sensitive-skin" ], "pairings_yes": [ "antioxidant-serum", "ceramide-cream", "glow-touch", "eye-treatment", "glow-foam" ], "pairings_no": [ "pigment-control-cream-same-routine", "agedown-same-routine", "hydration-booster-same-routine-double-retinoid-risk", "additional-retinoids-same-routine" ], "warnings": [ "spf-mandatory-am", "contains-retinyl-palmitate", "no-double-retinoid", "needs-team-confirmation-on-full-formula" ], "trigger_phrases": [ "vreau premium anti-aging", "vreau cel mai bun anti-aging", "worldclass", "top of the line" ], "ai_tone": "luxury, premium, exclusive, științific, profesional, warm", "upsell": { "primary": [ "eye-treatment", "antioxidant-serum", "ceramide-cream" ], "routine_complete": [ "glow-foam", "eye-treatment", "worldclass-agedown", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=26866" }, { "id": "glow-foam", "slug": "em-skincare-glow-foam", "name": "EM Skincare Glow Foam", "category": "cleanser", "subcategory": "luxury-daily-foam", "woo_id": 41203, "woo_sku": null, "price_eur": 230.0, "url": "https://martinclinic.ro/produs/glow-foam-em-skincare-spuma-de-curatare-fata-gat-blanda-si-eficienta/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/Glow-foam.webp", "short_pitch": "Luxury daily cleansing foam — curățare elegantă, confort zilnic, glow fără compromis.", "for_skin_types": [ "all", "sensitive", "combination", "oily", "normal", "mature", "dry", "redness-prone" ], "concerns_addressed": [ "daily-cleansing", "sebum-excess", "comfort", "dullness" ], "key_ingredients": [ { "name": "Aloe Barbadensis Leaf Juice 3.09%", "benefit": "confort, hidratare, calm" }, { "name": "Sodium Lauroyl Sarcosinate", "benefit": "surfactant blând, curățare delicată" }, { "name": "Disodium Cocoamphodiacetate", "benefit": "surfactant tolerat" }, { "name": "Glycerin + Betaine", "benefit": "humectanți, confort" }, { "name": "Biosaccharide Gum-2", "benefit": "film protector cosmetic" }, { "name": "Crocus Sativus Flower Extract", "benefit": "botanical antioxidant" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 1, "how": "Pe pielea umedă, față și gât. Masaj delicat, clătire completă." }, "contraindications": [], "pairings_yes": [ "eye-treatment", "ceramide-cream", "glow-touch", "skin-repair", "hydration-booster", "agedown", "pigment-control-serum", "pigment-control-cream", "antioxidant-serum", "polish-face-neck", "agedown-spf50", "purifying-cleanser-as-alternative-active-cleanse" ], "pairings_no": [], "warnings": [], "trigger_phrases": [ "vreau cleanser", "am ten sensibil", "vreau ceva blând", "nu tolerez cleansere agresive", "vreau cleanser zilnic", "vreau ceva premium" ], "ai_tone": "luxury, premium, elegant, științific, profesional, warm, reasigurant", "upsell": { "primary": [ "ceramide-cream", "eye-treatment" ], "routine_complete": [ "glow-foam", "antioxidant-serum", "glow-touch", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=41203" }, { "id": "antioxidant-serum", "slug": "em-skincare-antioxidant-serum", "name": "EM Skincare Antioxidant Serum", "category": "serum", "subcategory": "multifunctional-antioxidant", "woo_id": 20848, "woo_sku": null, "price_eur": 390.0, "url": "https://martinclinic.ro/produs/antioxidant-ser-facial-bogat-in-vitamine-acid-ferulic-si-acid-hialuronic-cu-rol-puternic-hidratant-30ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/antioxidant-facial-serum.webp", "short_pitch": "Protecție antioxidantă inteligentă cu ferulic, vitamina C și E. Glow zilnic, anti-stress oxidativ.", "for_skin_types": [ "all", "mature", "combination", "oily", "normal", "dry" ], "concerns_addressed": [ "oxidative-stress", "dullness", "tired-look", "uneven-tone", "pollution-exposure", "early-aging-signs" ], "key_ingredients": [ { "name": "Ferulic Acid 0.3%", "benefit": "antioxidant premium iconic" }, { "name": "Sodium Ascorbyl Phosphate", "benefit": "vitamina C stabilă, luminozitate" }, { "name": "Tocopheryl Acetate", "benefit": "vitamina E antioxidant" }, { "name": "Niacinamide 1%", "benefit": "barieră, confort, ton uniform" }, { "name": "Lactic Acid 2.7%", "benefit": "exfoliere blândă, netezire" }, { "name": "Panthenol + Sodium Hyaluronate", "benefit": "confort, hidratare plump" }, { "name": "Cholesterol + Phosphatidylcholine", "benefit": "suport barieră" }, { "name": "Vaccinium Myrtillus + extracte botanice", "benefit": "antioxidanți botanici" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 3, "how": "Pe pielea curată și uscată, câteva picături, masaj până la absorbție. Dimineața urmat obligatoriu de SPF. Păstrează ferit de lumină, închide flaconul imediat după utilizare." }, "contraindications": [ "severely-sensitive-skin-without-progressive-intro" ], "pairings_yes": [ "ceramide-cream", "glow-touch", "skin-repair", "hydration-booster", "agedown", "pigment-control-serum-if-tolerated", "pigment-control-cream-careful", "eye-treatment", "glow-foam" ], "pairings_no": [], "warnings": [ "spf-mandatory-am", "store-away-from-light", "close-bottle-immediately", "specific-odor-is-normal", "introduce-progressively-if-sensitive" ], "trigger_phrases": [ "vreau antioxidant", "vreau glow", "ten tern", "vreau protecție anti-aging", "am piele expusă la poluare", "vreau vitamina C", "vreau serum universal" ], "ai_tone": "luxury, premium, științific, elegant, profesional, warm, high-performance", "upsell": { "primary": [ "ceramide-cream", "agedown-spf50" ], "routine_complete": [ "glow-foam", "antioxidant-serum", "glow-touch", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=20848" }, { "id": "tinted-spf30-light", "slug": "em-skincare-tinted-spf30-light", "name": "EM Skincare Tinted SPF30 Light", "category": "sunscreen", "subcategory": "tinted-spf", "woo_id": 33899, "woo_sku": null, "woo_variation": "Light", "woo_parent_name": "Tinted spf 30 - cremă colorată cu protecție solară cu niacinamide 50ml", "price_eur": null, "url": "https://martinclinic.ro/produs/tinted-spf-30-crema-colorata-cu-protectie-solara-cu-niacinamide-50ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/agedown-sunscreen-tinted-spf-30.webp", "short_pitch": "Daily corrective tinted photoprotection SPF30 pentru piele foarte deschisă (Fitzpatrick I-II).", "for_skin_types": [ "very-fair", "fair", "fitzpatrick-1", "fitzpatrick-2" ], "concerns_addressed": [ "uv-protection", "uneven-tone-light-coverage", "visible-light-melasma", "no-makeup-look" ], "key_ingredients": [ { "name": "Ethylhexyl Methoxycinnamate", "benefit": "filtru UVB" }, { "name": "Diethylamino Hydroxybenzoyl Hexyl Benzoate", "benefit": "filtru UVA avansat" }, { "name": "Titanium Dioxide", "benefit": "filtru mineral" }, { "name": "Iron Oxides", "benefit": "suport lumină vizibilă (melasmă)" }, { "name": "Niacinamide", "benefit": "barieră, ton uniform" }, { "name": "Squalane", "benefit": "confort, hidratare" }, { "name": "Vitamin E", "benefit": "antioxidant" }, { "name": "Palmitoyl Tripeptide-38", "benefit": "anti-aging cosmetic" } ], "usage": { "when": "AM", "frequency": "daily", "step_order": 6, "how": "Ultimul pas în rutina de skincare AM. Cantitate corectă obligatorie (2 finger rule pentru față + extra pentru gât, urechi). Reaplicare ~2h în expunere." }, "contraindications": [], "pairings_yes": [ "glow-foam", "antioxidant-serum", "eye-treatment", "ceramide-cream", "glow-touch", "skin-repair" ], "pairings_no": [], "warnings": [ "reapply-every-2h-if-exposed", "apply-15min-before-exposure", "correct-quantity-mandatory" ], "trigger_phrases": [ "am pielea foarte deschisă", "vreau spf cu tentă", "vreau no makeup look", "vreau spf cu corecție cosmetică", "Fitzpatrick 1", "Fitzpatrick 2" ], "ai_tone": "premium, medical, scientific, elegant, luxury, authoritative", "upsell": { "primary": [ "antioxidant-serum", "eye-treatment" ], "routine_complete": [ "glow-foam", "antioxidant-serum", "glow-touch", "tinted-spf30-light" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=33899" }, { "id": "tinted-spf30-medium", "slug": "em-skincare-tinted-spf30-medium", "name": "EM Skincare Tinted SPF30 Medium", "category": "sunscreen", "subcategory": "tinted-spf", "woo_id": 33899, "woo_sku": null, "woo_variation": "Medium", "woo_parent_name": "Tinted spf 30 - cremă colorată cu protecție solară cu niacinamide 50ml", "price_eur": null, "url": "https://martinclinic.ro/produs/tinted-spf-30-crema-colorata-cu-protectie-solara-cu-niacinamide-50ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/agedown-sunscreen-tinted-spf-30.webp", "short_pitch": "Daily corrective tinted photoprotection SPF30 pentru piele medium/olive (Fitzpatrick III-IV).", "for_skin_types": [ "medium", "olive", "fitzpatrick-3", "fitzpatrick-4" ], "concerns_addressed": [ "uv-protection", "uneven-tone-medium-coverage", "visible-light-melasma", "natural-coverage" ], "key_ingredients": [ { "name": "Ethylhexyl Methoxycinnamate", "benefit": "filtru UVB" }, { "name": "Diethylamino Hydroxybenzoyl Hexyl Benzoate", "benefit": "filtru UVA avansat" }, { "name": "Titanium Dioxide", "benefit": "filtru mineral" }, { "name": "Iron Oxides", "benefit": "suport lumină vizibilă (melasmă)" }, { "name": "Niacinamide", "benefit": "barieră, ton uniform" }, { "name": "Squalane", "benefit": "confort, hidratare" }, { "name": "Vitamin E", "benefit": "antioxidant" }, { "name": "Palmitoyl Tripeptide-38", "benefit": "anti-aging cosmetic" } ], "usage": { "when": "AM", "frequency": "daily", "step_order": 6, "how": "Ultimul pas în rutina AM. 2 finger rule pentru față + extra pentru gât. Reaplicare ~2h în expunere." }, "contraindications": [], "pairings_yes": [ "glow-foam", "antioxidant-serum", "eye-treatment", "ceramide-cream", "glow-touch", "skin-repair" ], "pairings_no": [], "warnings": [ "reapply-every-2h-if-exposed", "apply-15min-before-exposure", "correct-quantity-mandatory" ], "trigger_phrases": [ "am pielea medie", "olive undertone", "vreau spf cu tentă mai pigmentată", "vreau spf cu corecție cosmetică", "Fitzpatrick 3", "Fitzpatrick 4" ], "ai_tone": "premium, medical, scientific, elegant, luxury, authoritative", "upsell": { "primary": [ "antioxidant-serum", "eye-treatment" ], "routine_complete": [ "glow-foam", "antioxidant-serum", "glow-touch", "tinted-spf30-medium" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=33899" }, { "id": "agedown-spf50", "slug": "em-skincare-agedown-spf50", "name": "EM Skincare AGEDOWN SPF50+", "category": "sunscreen", "subcategory": "high-protection", "woo_id": 25837, "woo_sku": null, "price_eur": 235.0, "url": "https://martinclinic.ro/produs/agedown-sunscreen-spf50-emulsie-fluida-cu-protectie-solara-formula-non-grasa-si-efect-antioxidant-50ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/agedown-sunscreen-spf-50-plus.webp", "short_pitch": "High-protection broad-spectrum SPF50+ — esențial pentru utilizatori de retinol, acid, melasmă.", "for_skin_types": [ "all", "mature", "retinoid-users", "acid-users", "melasma-prone" ], "concerns_addressed": [ "uv-protection", "photoaging", "hyperpigmentation", "post-procedure-protection", "pigment-control-routine-support" ], "key_ingredients": [ { "name": "Octocrylene", "benefit": "filtru UVB" }, { "name": "Ethylhexyl Methoxycinnamate", "benefit": "filtru UVB" }, { "name": "Avobenzone", "benefit": "filtru UVA" }, { "name": "Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine", "benefit": "broad spectrum avansat" }, { "name": "Titanium Dioxide", "benefit": "filtru mineral" }, { "name": "Bisabolol", "benefit": "calmant" }, { "name": "Vitamin E", "benefit": "antioxidant" }, { "name": "Plankton extract", "benefit": "suport cosmetic" } ], "usage": { "when": "AM", "frequency": "daily", "step_order": 6, "how": "Ultimul pas în rutina AM. 2 finger rule pentru față + extra pentru gât și urechi. Aplicare cu 15 min înainte de expunere. Reaplicare ~2h." }, "contraindications": [], "pairings_yes": [ "glow-foam", "antioxidant-serum", "eye-treatment", "ceramide-cream", "glow-touch", "skin-repair", "purifying-cleanser" ], "pairings_no": [], "warnings": [ "reapply-every-2h-if-exposed", "apply-15min-before-exposure", "correct-quantity-mandatory", "mandatory-with-retinoids", "mandatory-with-acids", "mandatory-post-exfoliation" ], "trigger_phrases": [ "vreau protecție maximă", "folosesc retinol", "folosesc acizi", "am melasmă", "rutină pigment control", "post-procedură", "outdoor exposure" ], "ai_tone": "premium, medical, scientific, elegant, luxury, authoritative", "upsell": { "primary": [ "antioxidant-serum", "ceramide-cream", "pigment-control-serum" ], "routine_complete": [ "glow-foam", "antioxidant-serum", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": false, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=25837" }, { "id": "hand-cream-soft-touch", "slug": "em-skincare-soft-touch-hand-cream", "name": "EM Skincare Soft Touch Hand Cream", "category": "hand", "subcategory": "hand-cream-hydrating", "woo_id": 36275, "price_eur": 270.0, "url": "https://martinclinic.ro/produs/soft-touch-crema-de-maini-em-skincare/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/soft-touch.webp", "short_pitch": "Cremă de mâini hidratantă cu textură catifelată — confort imediat, finish elegant non-gras.", "for_skin_types": [ "all", "dry", "sensitive", "mature" ], "concerns_addressed": [ "hand-dryness", "barrier-support", "comfort" ], "key_ingredients": [ { "name": "Shea Butter (presupus)", "benefit": "emolient, confort" }, { "name": "Glicerină (presupus)", "benefit": "hidratare durabilă" }, { "name": "Vitamin E (presupus)", "benefit": "antioxidant" } ], "usage": { "when": "AM/PM", "frequency": "as-needed", "step_order": 7, "how": "Pe mâini curate, masaj până la absorbție. Reaplicare oricând este nevoie." }, "contraindications": [], "pairings_yes": [], "pairings_no": [], "warnings": [], "trigger_phrases": [ "mâini uscate", "cremă mâini", "piele uscată pe mâini" ], "ai_tone": "elegant, premium, warm", "upsell": { "primary": [ "body-lotion-360" ], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=36275" }, { "id": "body-lotion-360", "slug": "em-skincare-360-body-soft-touch", "name": "EM Skincare 360 Body Soft Touch Lotion", "category": "body", "subcategory": "body-lotion-hydrating", "woo_id": 36279, "price_eur": 290.0, "url": "https://martinclinic.ro/produs/360-body-soft-touch-lotiune-de-corp-em-skincare/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/360-body-soft-touch-body-lotion.webp", "short_pitch": "Loțiune de corp 360° — hidratare uniformă, finish silky, parfum subtil premium.", "for_skin_types": [ "all", "dry", "normal", "sensitive" ], "concerns_addressed": [ "body-dryness", "barrier-support", "comfort" ], "key_ingredients": [ { "name": "Glicerină (presupus)", "benefit": "humectant, hidratare" }, { "name": "Shea Butter (presupus)", "benefit": "emolient catifelant" }, { "name": "Vitamin E (presupus)", "benefit": "antioxidant" } ], "usage": { "when": "AM/PM", "frequency": "daily", "step_order": 7, "how": "Pe corp curat, masaj uniform până la absorbție. Ideală după duș." }, "contraindications": [], "pairings_yes": [], "pairings_no": [], "warnings": [], "trigger_phrases": [ "loțiune corp", "piele uscată pe corp", "cremă de corp" ], "ai_tone": "elegant, premium, warm", "upsell": { "primary": [ "hand-cream-soft-touch" ], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=36279" }, { "id": "hair-booster", "slug": "em-skincare-hair-booster", "name": "EM Skincare Hair Booster Spray", "category": "hair", "subcategory": "hair-serum-spray", "woo_id": 36290, "price_eur": 290.0, "url": "https://martinclinic.ro/produs/hair-booster-spray-serum-pentru-par-em-skincare/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/hair-booster.webp", "short_pitch": "Spray-ser pentru păr — hidratare, strălucire, protecție termică ușoară.", "for_skin_types": [ "all" ], "concerns_addressed": [ "dry-hair", "hair-dullness", "hair-frizz" ], "key_ingredients": [ { "name": "Complex hidratant (presupus)", "benefit": "hidratare lungimi" }, { "name": "Antioxidanți (presupus)", "benefit": "protecție cosmetică" } ], "usage": { "when": "AM/PM", "frequency": "as-needed", "step_order": 1, "how": "Pe păr umed sau uscat, distribuie uniform pe lungimi și vârfuri. Fără clătire." }, "contraindications": [], "pairings_yes": [], "pairings_no": [], "warnings": [], "trigger_phrases": [ "păr uscat", "ser păr", "spray păr", "vreau strălucire păr" ], "ai_tone": "elegant, premium, warm", "upsell": { "primary": [], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=36290" }, { "id": "beauty-globes", "slug": "em-beauty-globes", "name": "EM Beauty Globes", "category": "accessory", "subcategory": "facial-massage-tool", "woo_id": 35678, "price_eur": 390.0, "url": "https://martinclinic.ro/produs/em-beauty-globes/", "image": "https://martinclinic.ro/wp-content/uploads/2023/09/IMG_7919-scaled.jpeg", "short_pitch": "Globuri de masaj facial din sticlă — răcoresc, decongestionează și sculptează contururile.", "for_skin_types": [ "all" ], "concerns_addressed": [ "puffiness", "tired-look", "facial-tension", "ritual-experience" ], "key_ingredients": [], "usage": { "when": "AM", "frequency": "as-needed", "step_order": 0, "how": "Răcește globurile la frigider. Aplică pe ten curat sau peste serum, mișcări lente dinspre centru spre exterior." }, "contraindications": [ "broken-skin", "active-inflammation" ], "pairings_yes": [ "antioxidant-serum", "eye-treatment", "glow-touch" ], "pairings_no": [], "warnings": [], "trigger_phrases": [ "beauty globes", "masaj facial", "puffiness dimineața", "contur fin" ], "ai_tone": "luxury, premium, ritual, elegant", "upsell": { "primary": [], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=35678" }, { "id": "em-vibe-fragrance", "slug": "em-vibe-parfum", "name": "Parfum EM Vibe 50 ml", "category": "fragrance", "subcategory": "eau-de-parfum", "woo_id": 41590, "price_eur": 570.0, "url": "https://martinclinic.ro/produs/parfum-em-vibe-50-ml/", "image": "https://martinclinic.ro/wp-content/uploads/2024/12/3D-Vibe-cutie.webp", "short_pitch": "Energie citrice, note florale, ambră caldă — semnătura olfactivă EM Skincare.", "for_skin_types": [ "all" ], "concerns_addressed": [ "signature-scent", "gift", "ritual-experience" ], "key_ingredients": [ { "name": "Note citrice", "benefit": "energie, prospețime de top" }, { "name": "Inimă florală", "benefit": "feminitate elegantă" }, { "name": "Ambră caldă", "benefit": "sillage senzual, memorabilitate" } ], "usage": { "when": "AM/PM", "frequency": "as-needed", "step_order": 99, "how": "Pe pulsuri (gât, încheieturi). Evită zonele iritate." }, "contraindications": [ "fragrance-sensitivity" ], "pairings_yes": [], "pairings_no": [], "warnings": [], "trigger_phrases": [ "parfum", "fragrance", "cadou", "ritual seara" ], "ai_tone": "luxury, exclusive, elegant, sensorial", "upsell": { "primary": [], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=41590" }, { "id": "sebum-control", "slug": "em-skincare-sebum-control", "name": "EM Skincare Sebum Control", "category": "serum", "subcategory": "salicylic-acid-oily-skin", "woo_id": 22787, "price_eur": 360.0, "url": "https://martinclinic.ro/produs/sebum-control-ser-facial-cu-acid-salicilic-pentru-ten-gras-cu-efect-de-luminozitate-30ml/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/sebum-control-facial-serum.webp", "short_pitch": "Ser facial cu acid salicilic pentru ten gras / mixt — luminozitate și control sebum.", "for_skin_types": [ "oily", "combination", "acne-prone", "mature-tolerant" ], "concerns_addressed": [ "excess-sebum", "enlarged-pores", "imperfections", "dullness", "congestion" ], "key_ingredients": [ { "name": "Salicylic Acid", "benefit": "BHA, decongestie pori, exfoliere blândă" }, { "name": "Niacinamide (presupus)", "benefit": "control sebum, ton uniform" }, { "name": "Antioxidanți (presupus)", "benefit": "protecție, luminozitate" } ], "usage": { "when": "PM", "frequency": "daily-or-as-tolerated", "step_order": 3, "how": "Pe pielea curată și uscată, câteva picături pe față, masaj până la absorbție. Urmat de moisturizer." }, "contraindications": [ "pregnancy", "breastfeeding", "compromised-barrier", "severely-sensitive-skin" ], "pairings_yes": [ "glow-foam", "ceramide-cream", "glow-touch", "eye-treatment", "agedown-spf50" ], "pairings_no": [ "polish-face-neck-same-evening", "purifying-cleanser-same-evening", "any-retinoid-same-evening-if-sensitive" ], "warnings": [ "spf-mandatory-am", "introduce-progressively-if-sensitive" ], "trigger_phrases": [ "ten gras", "pori dilatați", "imperfecțiuni", "acnee ușoară", "salicylic", "BHA" ], "ai_tone": "premium, științific, elegant, profesional, calm", "upsell": { "primary": [ "ceramide-cream", "agedown-spf50" ], "routine_complete": [ "glow-foam", "sebum-control", "ceramide-cream", "agedown-spf50" ] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=22787" }, { "id": "lip-booster", "slug": "em-skincare-lip-booster", "name": "EM Skincare Lip Booster", "category": "lip-care", "subcategory": "lip-balm-shea", "woo_id": 22782, "price_eur": 270.0, "url": "https://martinclinic.ro/produs/lip-booster-crema-hidratanta-pentru-buze-cu-unt-de-shea-cu-efect-calmant-si-reparator/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/lip-booster-with-jar.webp", "short_pitch": "Cremă hidratantă pentru buze cu unt de shea — efect calmant și reparator, finish confortabil.", "for_skin_types": [ "all", "dry", "sensitive", "mature" ], "concerns_addressed": [ "lip-dryness", "chapped-lips", "barrier-support", "comfort" ], "key_ingredients": [ { "name": "Shea Butter", "benefit": "emolient profund, confort" }, { "name": "Calmant cosmetic (presupus)", "benefit": "reduce senzația de uscăciune" }, { "name": "Vitamin E (presupus)", "benefit": "antioxidant" } ], "usage": { "when": "AM/PM", "frequency": "as-needed", "step_order": 8, "how": "Pe buze curate, oricând este nevoie. Ideal seara, înainte de culcare, ca tratament overnight." }, "contraindications": [], "pairings_yes": [ "eye-treatment", "ceramide-cream" ], "pairings_no": [], "warnings": [], "trigger_phrases": [ "buze uscate", "crăpate", "balsam buze", "lip balm" ], "ai_tone": "elegant, premium, warm", "upsell": { "primary": [ "eye-treatment" ], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=22782" }, { "id": "worldclass-lip-booster", "slug": "em-skincare-worldclass-lip-booster", "name": "EM Skincare Worldclass Lip Booster", "category": "lip-care", "subcategory": "premium-lip-treatment", "woo_id": 26865, "price_eur": 270.0, "url": "https://martinclinic.ro/produs/worldclass-lip-booster-crema-hidratanta-pentru-buze/", "image": "https://martinclinic.ro/wp-content/uploads/2021/08/3D-Lipjar.jpg", "short_pitch": "Versiune premium Worldclass — tratament pentru buze cu profil hidratant și reparator avansat.", "for_skin_types": [ "all", "dry", "sensitive", "mature" ], "concerns_addressed": [ "lip-dryness", "chapped-lips", "fine-lines-lips", "comfort" ], "key_ingredients": [ { "name": "Shea Butter premium (presupus)", "benefit": "emolient profund" }, { "name": "Peptide cosmetice (presupus)", "benefit": "aspect neted, plump" }, { "name": "Antioxidanți (presupus)", "benefit": "protecție" } ], "usage": { "when": "AM/PM", "frequency": "as-needed", "step_order": 8, "how": "Pe buze curate, oricând este nevoie. Strat generos seara." }, "contraindications": [], "pairings_yes": [ "eye-treatment", "ceramide-cream" ], "pairings_no": [], "warnings": [], "trigger_phrases": [ "worldclass buze", "lip booster premium", "tratament buze" ], "ai_tone": "luxury, premium, exclusive, elegant", "upsell": { "primary": [ "eye-treatment" ], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=26865" }, { "id": "face-shield-glow", "slug": "em-skincare-face-shield-glow", "name": "EM Skincare Face Shield SPF50 Glow", "category": "sunscreen", "subcategory": "tinted-mineral-spf-glow", "woo_id": 22202, "price_eur": 210.0, "url": "https://martinclinic.ro/produs/sunforgettable-total-protection-face-shield-spf-50-glow/", "image": "https://martinclinic.ro/wp-content/uploads/2021/06/image1.jpeg", "short_pitch": "Protecție solară SPF50 cu finish glow — pentru un look luminos și uniform.", "for_skin_types": [ "all", "mature", "melasma-prone" ], "concerns_addressed": [ "uv-protection", "photoaging", "melasma", "dullness", "subtle-radiance" ], "key_ingredients": [ { "name": "Filtre minerale", "benefit": "protecție UVA/UVB" }, { "name": "Iron Oxides", "benefit": "protecție lumină vizibilă (melasmă)" }, { "name": "Pigmenți glow", "benefit": "finish luminos universal" } ], "usage": { "when": "AM", "frequency": "daily", "step_order": 6, "how": "Ultimul pas în rutina AM. Reaplicare ~2h în expunere." }, "contraindications": [], "pairings_yes": [ "antioxidant-serum", "eye-treatment", "ceramide-cream", "glow-touch" ], "pairings_no": [], "warnings": [ "reapply-every-2h-if-exposed", "apply-15min-before-exposure" ], "trigger_phrases": [ "spf glow", "spf luminos", "melasmă", "protecție cu finish glow" ], "ai_tone": "premium, elegant, luminous", "upsell": { "primary": [ "antioxidant-serum", "ceramide-cream" ], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=22202" }, { "id": "bluza-anti-uv-kit", "slug": "em-bluza-anti-uv-spf50", "name": "Bluză Anti UV + AGEDOWN SPF50+ Kit", "category": "uv-protection", "subcategory": "textile-uv-bundle", "woo_id": 37811, "price_eur": 350.0, "url": "https://martinclinic.ro/produs/bluza-anti-uv/", "image": "https://martinclinic.ro/wp-content/uploads/2025/12/agedown-sunscreen-spf-50-plus.webp", "short_pitch": "Bluză textilă cu protecție UV + cremă SPF50+ — protecție dublă pentru zile cu expunere intensă.", "for_skin_types": [ "all", "melasma-prone", "retinoid-users", "post-procedure" ], "concerns_addressed": [ "uv-protection-intense", "photoaging", "melasma", "post-procedure-protection", "outdoor-protection" ], "key_ingredients": [], "usage": { "when": "AM", "frequency": "as-needed", "step_order": 7, "how": "Bluză peste haine pentru protecție umeri-piept-brațe. SPF50+ aplicat pe față și zone expuse, reaplicare ~2h." }, "contraindications": [], "pairings_yes": [ "antioxidant-serum", "ceramide-cream", "glow-foam" ], "pairings_no": [], "warnings": [ "reapply-spf-every-2h-if-exposed" ], "trigger_phrases": [ "protecție UV", "plajă", "outdoor", "sport în aer liber", "melasmă activă" ], "ai_tone": "premium, medical, scientific", "upsell": { "primary": [ "antioxidant-serum" ], "routine_complete": [] }, "needs_team_confirmation": true, "add_to_cart_url": "https://martinclinic.ro/?add-to-cart=37811" } ] }